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Faculty/Department: Communications, Public Affairs and Marketing
Employee Group: Administrative
Campus: Trafalgar (May be assigned activity at any Sheridan Campus)
Reference Number: 18/A/101
Hiring Range: $96,615 - $102,654
Salary Range: $96,615 - $120,769
Application Deadline: November 16, 2018
Reporting to the Director, Digital Strategy, the Manager, Digital Experience and Marketing is responsible for all aspects of omni-channel digital experience in support of Sheridan’s enrolment goals, and to increase awareness of the Sheridan brand and its programs. Leading a team of Digital Marketing specialists, the incumbent is a skilled strategic digital marketer and leader, experienced in developing, implementing, tracking and optimizing marketing campaigns across all digital channels.
The incumbent builds positive relationships by collaborating with others internally and externally (e.g. various departments and faculties, external partners and creative agencies) using a consultative approach to provide targeted marketing and communication insight and strategy to digital campaigns. The incumbent continually seeks out, applies information on emerging technologies and trends in the digital landscape, and integrates this expertise into the organization’s practices. The incumbent prioritizes Sheridan’s digital efforts to keep Sheridan at the forefront of martech and digital technology.
Specific Responsibilities Include:
The Successful candidate will possess a 4-year bachelor’s degree or a 3-year diploma /degree in Business, Marketing, Communications, Advertising or a related field. Along with postgraduate certificate in digital marketing (Digital Media, Web Analytics, analytic Software training, Google AdWords or Google analytics certification). A minimum of 7 years of previous job related experience is required. In-depth working experience in E-Marketing, Marketing, Advertising, Business, or related profession: including 3 years working in a leadership capacity. Solid background in email marketing, digital advertising and paid search. Experienced in Content Management systems and digital performance tracking/measurement tools. Experience consulting with internal or external stakeholders to develop and recommend solutions. Demonstrated success in, building brands through digital mediums. Skilled at integrating multichannel strategies and digital analytics. Adept in performance measurement and reporting. Experience with Google Analytics and Google Ads (preferred). Highly proficient in MS Office, WordPress, managing multiple WordPress plugins.
Sheridan welcomes diversity in the workplace and encourages applications from all qualified individuals, including visible minorities, Indigenous People, and persons with disabilities. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), Sheridan is committed to accommodating applicants with disabilities throughout the hiring process. At any stage of the hiring process, Human Resources will work with applicants requesting accommodation.
Note: Copies of educational credentials are requested at the time of an interview. As a condition of employment, Sheridan requires confirmation of educational credentials in the form of an official Canadian transcript or an official evaluation of international credentials which determines Canadian equivalency.