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Employee Group: Support Staff
Faculty/Department:Communications, Public Affairs & Marketing
Campus: Trafalgar (May be assigned activities at any Sheridan campus)
Reference Number: 18/S/56
Hourly Range: $33.67-$39.02
Hours: 8:30-5 pm
Application Deadline: Open Until Filled
Application Details: This is a temporary position that may continue up to August 2019
Reporting to the Manager, Digital and Social Marketing, the incumbent establishes, implements and maintains digital content strategies to enhance website usability and accessibility; increase audience attraction and visitor engagement; and improve the user experience of sheridancollege.ca and supporting web properties, focusing on Search Engine Optimization (SEO) and Accessibility for Ontarians with Disabilities Act (AODA) compliance. The incumbent provides web content management expertise, content strategy leadership, content marketing consultation and copywriting and editorial guidance to a broad range of internal departments and ensures that sheridancollege.ca and other public-facing web content accurately reflect Sheridan’s priorities, brand and recruitment objectives. The incumbent leads digital content project collaborations with internal team members and partners, including; identifying digital content strategy project goals and communicating on deliverables and deadlines. The incumbent provides ongoing training, mentoring and support on content marketing strategies and content management to internal groups that edit and maintain web content.
Specific Responsibilities Include:
The successful candidate will possess a minimum of 3-year diploma/degree or equivalent in Communication, English (with emphasis on Writing), Journalism, Marketing Management or a related field, along with a minimum of 5 years of proven digital content strategy, content marketing and editing experience, including writing for the web, web editing, SEO and web content strategy development using a Content Management Systems (CMS). The incumbent should have a high degree of technical competency and proficiency using word processing programs (Microsoft Word), spreadsheets (Microsoft Excel), presentation software (PowerPoint), email, databases, related editing software and software for websites and blogs; experience researching and analyzing complex information, fact checking and interviewing, and strong oral communication skills; and experience managing multi-dimensional projects. The incumbent should have experience using content management systems such as Sitecore CMS (preferred), quality assurance software (such as Siteimprove) and analytics platforms to continually improve website content quality, currency, usability and customer experience. Experience with Accessibility Testing, User Testing, Search Engine Optimization, Google Analytics and Google Adwords will be considered an asset.
Sheridan welcomes diversity in the workplace and encourages applications from all qualified individuals, including visible minorities, Indigenous People, and persons with disabilities. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), Sheridan is committed to accommodating applicants with disabilities throughout the hiring process. At any stage of the hiring process, Human Resources will work with applicants requesting accommodation.
Note: Copies of educational credentials are requested at the time of an interview. As a condition of employment, Sheridan requires confirmation of educational credentials in the form of an official Canadian transcript or an official evaluation of international credentials which determines Canadian equivalency.